About Journey Overland Expedition
Exploring life, resilience, and discovery across 75+ countries and 50,000+ miles with real gear, real outcomes, and honest stories from the trail.
Our Mission
We empower ordinary families to pursue bold dreams safely—sharing practical knowledge, resilient mindsets, and authentic stories from the road. Our journey is proof that adventure is possible without waiting for the “perfect time.”
Our Story
Journey Begins
Sparked by a family health scare and a desire to live fully—turning a long-held dream into a plan and setting wheels into motion.
The Vehicle
A purpose-built Toyota Land Cruiser—safer, simpler, and field-serviceable—outfitted for global long-distance overland travel.
First Expedition Launch
Launching by November 1st, 2025 —rolling out from Wisconsin, tracing Route 66 segments, then onward along the Pan-American Highway across the Americas.
How We Work
- Plan — Align package, goals, timeline, and success signals.
- Ship — Receive gear; coordinate installs and prep for field testing.
- Create — Capture install, first use, and follow-ups as conditions evolve.
- Deliver — Provide assets and a short report; iterate and scale what works.
Outcomes & Deliverables
Outcomes for Partners
- Trust: proof from the field—not just marketing claims.
- Longevity: evergreen content that keeps getting discovered.
- Clarity: simple reporting with links and highlights.
Deliverables
- Video: integrations, build diaries, route stories
- Photo: product + lifestyle sets
- Written: install notes, field reviews, checklists
- Social: reels, carousels, stories with tags
- Reports: monthly sponsor email with links
The Heart of JOE
Andy
Pilot
Operations, safety, route planning, and field logistics for global overland travel.
Corinna
Copilot
Navigator, research, and ideas
Start Your Adventure with JOE